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Brand building communications for the technology, media & telecoms sectors |
Researching, Thinking, Designing, Creating,
Delivering, Measuring, Rewarding
PR today requires a multi-disciplinary approach. Your audience, business or consumer, is absorbing information from a variety of sources - traditional print and broadcast media are still in the mix, direct one to one interaction has always made a difference and over the last few years, social channels and social media PR have become increasingly important. We find your audience, identify the buttons we need to press and build a bespoke programme of activity to make sure it happens.
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Market assessment
It is important you know what your market environment looks like and how it operates. Who is the audience? What motivates them? What are your competitors saying and how they are perceived? Babel provides those answers. -
Message definition
In telecoms, media and technology the environment, the companies we represent and their products and services can be extremely complex. At Babel, we know how to turn that complexity into simplicity. -
Strategic development
We understand that every brand is unique, with widely different threats and opportunities. We research your market thoroughly and outline the best communications strategies and tactical PR activity to meet the need. -
Content creation
Compelling content, whether text, pictures, audio or video, is what captures your audience's attention and keeps them coming back to your business. We design, build and deliver the content that works for your target market. -
Executive coaching
Babel's executive coaching services and media training mean your key people will be confident and capable of dealing with large audiences, journalists and some of the more difficult questions that may arise. We'll make sure you get the message across. -
Media relations
Social media may be increasingly important today but no company can afford to ignore the traditional print and broadcast media. Babel has the relationships and the experience to deliver outstanding media results. -
Social media
For many brands, social engagement is vital today but it's the wild west out there. Our uniquely, 'fluff' free, commercial approach to social media campaigns is designed for quantifiable return on investment. -
Event management
No matter if it's is a small industry round table or a major consumer event, if it is done properly the rewards can be considerable. We provide the dedicated resources and expertise to design, set-up, manage and exploit events that really work. -
Campaign management
Our campaign management services are completely scalable to suit your needs. Whether you are addressing a single geography with multiple agencies, or targeting a European or international audience, we can provide the most suitable campaign management solution to ensure your business gets the results you need. -
Crisis communications
With success, comes reputation and your business reputation needs protecting. We work with your internal team to develop preventative measures and response plans to ensure you can respond appropriately to a developing situation. -
Tracking & evaluation
You often here people in the PR industry saying how difficult it is to track and evaluate the outcomes of a PR campaign. That's generally an excuse for poor campaign design, execution or management. Talk to us - we know how. -
Analyst relations
It's easy to think about public relations in terms of the media and direct to consumer activity but nobody should underestimate the important role industry analysts now play. We've developed strong relationships with all the major firms. -
Search engine optimisation
Your ranking in search engines will have a significant influence on your business. We know how to combine PR with search engine optimisation to push you to the top and significantly enhance your online presence. -
International market support
Few companies in the technology, media and telecoms sectors have a single country focus. Babel works a network of hand picked affiliate agencies and specialists throughout the world to replicate success internationally. -
Events & event support
Whether it's a 'round table' or a major international event with multiple participants and attendees, Babel has the skills to make it work for you. Equally, if you are attending an event (such as CES or Mobile World Congress) ask us how we can make the most of it for you.
Video content
Video content is increasingly important, particularly in the world of online public relations and search engine optimisation (SEO) - Google loves video and ranks it highly. It's for that reason in particular that all companies should be thinking about how they can get their message across in the most compelling way. At Babel we can help you do that and we can do it cost effectively. Here are some recent examples of our work.