|Brand building communications for the technology, media & telecoms sectors|
Interesting reading in this week’s Publishing Futures report from the PPA which shows that print still makes up 78% of revenues at consumer magazines. While it seems this figure is set to drop to 71% in two years’ time, that’s still a sizeable chunk of revenue and good news for both the publishing and print industry. And it’s not that surprising when you think about it. I often sit down at the weekends and have a flick through Grazia to catch up on the latest fashion and beauty trends. It seems I’m not alone – it’s just not the same experience when reading online or on a mobile device, and I’m guessing the same is true whatever your favourite consumer magazine.
I once sat down for a beer with an Australian pal and asked him the dreaded question, ‘What exactly is it that you do for a living?’
He was a Y2K debugger. Remember them? Back in the year 2000 we were all going to face IT Armageddon as computer systems melted, bank accounts froze, trains ran late (no change there then), and entire infrastructures came crashing down around the world.
Incremental changes to the way Google searches the Internet, and particularly the Penguin and Panda updates introduced over the past year or two, have thrown the search engine optimisation (SEO) industry into disarray. The changes, leaving the technical detail aside, have made Google search much more sophisticated in terms of its ability to identify high quality unique content and to rank accordingly. That has to be good news since it gives the consumer more reliable results and saves on the time taken to find the good quality content we are all looking for – let’s face it, nobody’s looking for crap results.
Asia is a complex, diverse market by any standards. Running the gamut from the vast economy of China to the city-state of Singapore, from the culturally familiar India to the exotic and sometimes confusing Japan, there is no one-size fits all when it comes to marketing and PR in the region. However, here are some common pitfalls to avoid --
The International Broadcasting Convention, or IBC as we all know and love it, will soon be upon us again. Registration is already open for the September event in Amsterdam, the conference programme has been outlined and keynote speakers have been identified. If you haven't started your preparations already, you probably should have. To inspire you all the team at Babel have reviewed the media attention paid to television technologies over the past twelve months and identified the countries and companies generating the most coverage, the journalists responsible and the analysts they most often quote. You can find the results here. It's not the whole picture but it's useful guidance for your planning and obviously, if you need a little help, we'd love to provide support.