TVonics - how to...

The task

Any company operating in the consumer electronics industry will appreciate how fiercely competitive it can be. Following a long term relationship with TVonics for traditional PR activities such as a reviews programme, the company approached us with a new goal; to grow its presence across social and digital media platforms.

The solution

Large consumer electronics brands are rarely able to put a face and personality to their name. Identifying this as a gap in the market, Babel took full advantage of the fact that TVonics is a relatively small, close knit team of 14 to create a social and digital media campaign. Babel's social and digital media activity elevated TVonics as an approachable brand and focused on the personalities within the company to give it a 'face'.

We designed and created a blog to showcase the creativity and innovation within TVonics. It provided a behind the scenes glimpse of life at TVonics and reached individuals with an appreciation for home-grown quality.

As part of the campaign, Babel produced a series of 'How To' videos (see example) showcasing the easy setup of TVonics products, whilst profiling the personalities within the company. Babel used Twitter and Facebook to directly interact with a community of engaged consumers to raise awareness of the TVonics brand. This was accompanied by a series of competitions that ran online and were created and managed by the Babel team.

The result

Yes, the Babel team increased the number of people following TVonics across Facebook, Twitter, YouTube and the blog but the success of social media is shouldn't be measured in numbers alone. Most importantly Babel dramatically increased the consumer engagement across these platforms. Those individuals began directly interacting with TVonics and anticipating future product announcements and news. A warm and receptive audience and great brand perception.