Commercial social media

Here at Babel we believe that digital and social communication play an important role in building and maintaining the reputation of any forward thinking technology, media or telecoms company. We also believe that effective social media means more than amassing a bunch of meaningless 'friends'. That's why we provide specialist Commercial Social Media (CSM) for a number of our clients. Babel uses a carefully constructed social media framework to allow complete customisation of the approach to meet your needs, while still building on what we already know works.

The steps in the Babel approach are:

Strategy - yes, even the 'wild west' of social media needs a strategy

Hygiene - checking the fundamentals and acquiring the 'real estate'

Listening - finding out who is saying what and where

Curating - building content by assembling existing online assets

Content - creating compelling unique content

Conversations - engaging with the communities and individuals that matter

Conversion - turning the targets on to your brand 

Digital communication is an increasingly important part of how you manage your reputation, and social media channels allow you to have a direct and indirect influence on the conversations about your industry, company and products. To succeed you need to create content that is consumed and shared, and participate in conversations so that your voice is heard.

We are unashamedly commercial in our approach to social media. The goals we set for conversion will be based on your business priorities. Beyond increased sales volume, we can also help you position your brand to achieve a price premium or reduce your customer support costs by heading off support calls early with self-service social media content. The end results of successful social media activity are increased awareness, sentiment and revenue.