Tech PR & social media services

Researching, Thinking,

Designing, Creating,

Delivering, Measuring,

Rewarding

PR today requires a multi-disciplinary approach. Your audience, business or consumer, is absorbing information from a variety of sources - traditional print and broadcast media are still in the mix, direct one to one interaction has always made a difference and over the last few years, social channels and social media PR have become increasingly important.

We find your audience, identify the buttons we need to press and build a bespoke programme of activity to make sure it happens.

Message definition

Defining the messages to grab market attention

In telecoms, media and technology the environment, the companies we represent and their products, services and solutions can be extremely complex. Nobody buys complexity and so it's extremely important to be able to communicate in terms that can be understood by the target market. Unfortunately, when you're so close to your business, it can be very difficult to to seperate the detail from the core. At Babel, we understand the sectors we operate in extremely well and we know which 'buttons' need to be pressed to achieve the desired result.

We work with you to identify extract the key messages and then develop those message into a simple framework document that is then used to develop campaign content - from company and product descriptions to audio and video or even a complete web site. What is critical is that your market messages address the issues that concern your audience and which define the media agenda.

The messaging groundwork underpins the campaign and means that you are prepared for any engagement - from media and analyst briefings to social media engagement and major conferences and exhibitions.

Building a significant brand doesn't happen by accident. It takes careful thought and planning and so if you are launching a new business, or you believe your existing messaging needs refreshing, please contact us to discuss the options.