|Brand building communications for the technology, media & telecoms sectors|
Sometimes I lose faith in the very industry that pays my childrens' school fees. PR Week, the industry's own title, really ought to be able to demonstrate some expertise in the art of the headline. How is it then that in this week's edition, when presented with the story of Cow PR being ditched by Burger King (sorry to hear it guys), the very best they can do is "Burger King in consumer PR hunt following split with Cow."
Come on guys, lift your game! Presented with "Cow" and "Burger King" even the most inexperienced sub-editor ought to be able to come up with something amusing. A quick shout round the team at Babel Towers this morning came up with "Burger King butchers Cow" in seconds (thanks Rufus - it's what we expect from an ex-journo). I recounted the story to my family when I got home and my teenage son quickly came up with "Burger King moo-ving on" (I confess to being rather proud of him for that one).
Headlines are important - they are what attracts the reader's eye and so we really ought to see better from PR Week.