Babel blog - random thoughts from the Babel team

Details: Written by Ian Hood

Babel PR has been chosen by customer experience management solutions provider Arantech to boost its influence in the telecoms sector.

The Dublin-based CEM supplier to the communications service provider (CSP) industry has tasked the specialist TMT PR firm with raising the company's global profile in the industry.

Arantech provides its touchpoint and CEM solutions to allow its customers to derive maximum benefit from their existing network, customer and service management systems.

The company has more than 40 clients globally and supports mobile operators from four out of the six largest mobile operator groups, which serve in excess of 300 million mobile subscribers.

PR activity will be focused around increasing media and analyst awareness of Arantech's work in the telecoms market as well as highlighting and promoting their individual spokespeoples' industry expertise.

Annette Rochford Arantech's Marketing Manager commented: "Babel PR is an agency that lives and breathes Telecoms and has a wide range of media contacts in the sector. It was imperative for us to work with an agency that could get up and running straight away and immediately tap into the telecoms news flow."

Ian Hood, managing director, Babel PR adds: "Arantech sit right at the heart of the customer experience management landscape, which is of paramount importance to the CSP industry currently. Our job is to expose their expertise and intelligence more widely."

danielle s ian s